Yes:
It finally happened.
OpenAI finally launched Sora, its amazing new video generation AI tool — and it’s blown all our expectations away.
Sora made this👇 Can you believe it? This is happening.
Look at the attention to detail.
And this — pure imagination:
Camera angles are not a problem:
Transforming simple text prompts into moving pixels — imagine the tech behind this.
Imagine the upcoming devastating effects on several industries….
Oh, and is my YouTube feed going to be flooded with low-effort AI content from now on?
What can Sora do?
They pushed boundaries and went beyond just making [amazing] videos from text prompts.
You can bring still images to life with Sora.
Remix and upgrade existing videos — adding your own spin to it with just a few prompts.
Before edit: Mammoths walking through the desert
After edit: Mammoths -> Robots:
Scene storyboarding — creating entire scenes from a sequence of ideas.
Turn a bunch of photo snapshots into short movies…
Create transitions between scenes…
This is innovation at its finest.
Who gets to use?
Nope. Not free… sorry.
Sora is rolling out to ChatGPT Plus and Pro subscribers.
ChatGPT Plus gets you 50 priority videos in 720p resolution each up to 5 seconds long. Still $20/m.
The new ChatGPT Pro plan gets you unlimited video generations with up to 500 priority 1080p videos of up to 20 seconds in length.
You can even download videos without watermarks and process up to five generations at once. Total power user vibes.
So now I guess the $200 per month is starting to make more sense?
These lengths are obviously way too short to make a full video though. For now of course — always “for now” with how AI keeps moving…
Remember how fast AI image generators improved?
And Sora already has amazing video quality now — just imagine where it’ll be in 12 months — 6 months?
1 hour from now? 😅
If you’re in the U.S. or most other countries, you can dive in now.
EU and the UK? You’ll have to wait a bit — those regulations are definitely having their downsides, something similar happened for Meta Threads too. But OpenAI is playing it safe in Europe.
And they’re apparently playing it safe for ethical concerns (do they really care?)
All videos come with visible watermarks and metadata to show they’re AI-generated.
They’ve also got strict rules—no violent, explicit, or inappropriate content (especially involving minors). Break the rules, and you risk losing your account.
And speaking of ethical, we’ve allegations against OpenAI for exploiting the labor of some artists for unpaid testing and feedback and to promote Sora.
Which was why we had news of them releasing a leaked Sora model into the wild — as some sort of protest.
But of course OpenAI denied — they said the taking part of the testing was voluntary so there was never supposed to be any expectation of payment.
Major impacts
Sora will change a lot for industries like marketing and content creation… many jobs are at risk.
Promoting your product in an interactive video format will become easier than ever — with no need to hire anyone.
Many types of YouTube videos will become a lot less stressful to make (for better or worse).
Video creation will become less about the manual labor of finding footage and editing and more about the actual creative content of the video.
No doubt lot of creators will use Sora as an easy way out to create lazy, generic videos for a quick buck. Like all those horrible low-quality AI articles on Medium — or the painfully robotic
But others will use this to push the creative and artistic boundaries of what’s possible in video and film.
More and more we see AI shifting the focus from physical effort to the power of our thoughts. The gap between thought and reality is shrinking every year.
It’s becoming less about the grind and the grunt work and more it’s about turning ideas into reality—instantly.
Transforming thoughts into creative reality with text, image and now video generators — transforming thoughts into real-world actions with AI agents.
Finding your unique voice and sharing your personal experiences are becoming more important than ever before to stand out.
OpenAI isn’t just releasing another AI tool—it’s shaping the future of how we create and share ideas.
And this is only the beginning.
What about deep fakes? Will this eventually open the floodgates of misinformation? Will we be able to trust anything visual on the internet again?
The fact is we still don’t really know how this AI race is going to end… only time will tell.