I love to see this.
A great innovation coming soon from Meta and Zuckerberg.
Getting ready to revamp and upgrade their entire advertising system with AI from start to finish.
❌ Before:
If I want to create a Facebook or Google Ad right now, there’ll be quite some manual work to do.
I’ll have to create the assets to use for the ad – photos and videos.
Have to decide who’s best to show the ad to.
Have to write my own copy — and maybe I’ll be searching for marketing and persuasion and copywriting tips and tricks to make sure I get it right, like I’ve done in the past.
I’ll have to create multiple ad versions, constantly tweaking them in hope that at least one is good enough to convince people.
✅ After:
The AI does everything.
All I have to do tell the AI what a high-level overview of I’m trying to achieve and it takes over everything from there.
Automatically generates photos and videos for the ad.
Generates titles, descriptions, and every other copy I need.
Figures out the best demographic to show my product to on its own.
And then it will intelligently adjust the text for the copy and the image and photos used for the assets.
Imagine how revolutionary this would be — completely taking the guesswork out of promoting your products.
Look at this👇. The AI would guarantee a 100% ad strength and following all the guidelines here automatically.
The last few times I ran ads I was never perfectly confident about how details like the copy should be. But an innovation like this would take away all such uncertainty.
This will be a massive quality of life upgrade.
I’ve already seen Google Ads start incorporating things like this into the ad creation flow:
But it’s still not comprehensive enough, you know. This is just for one step.
What Meta and Zuckerberg are planning will revolutionize every single step of the ad creation process.
It would be like an autonomous AI agent that does everything.
No more need to hire any so-called marketing agencies or copywriters — ooh so I guess this would be another major industry wipeout from AI.
And I think this could also work for use cases like creating app store screenshots — as part of handling the entire app promotion process from A to Z.
I think transparency could be a real issue here though. Cause the whole thing would be like a black box since the AI would be doing everything by itself and you can’t be sure about the integrity of the whole process.
Yeah I’ve been seeing some people express concerns about this.
But I think if you don’t trust the process you can always use the current manual method and compare the hard conversion or sales results you got.
And you know we already have something like black box right now, in terms of who gets shown the ad.
We’ve always had to have a certain level of trust for the whole ad process. A trust earned from the results seen by millions of brands all over the world.
Overall it should be an immense improvement to cost efficiency and quality of life